Television viewing habits pdf

This possible through audience segmentation- that is the dissection into specific needs and their characteristics. This is a must for communicators whether in advertising, public relation, broadcasting etc it is very imperative as the availability of information is one thing ad its effect another.

With the society becoming more complex every day, different need are bound to exist with people from different backgrounds- education social, culture, economic, ethnic language political and religious different, media needs must prevail. No one can meet such needs through mere guesses or trial. It is also in the interest of media operators to consider this.

The stiff competitive environment the media are involved today means the media operators must be professionally ethically and profitably minded. To attain this, the practitioners must embrace audience research in order to clearly understand the desires of the audience. This is the situation at a time, information and communication have assumed new dimension in globals scheme of things.

It is today almost the fourth essential need of man, after food, shelter and security. In turn the media make profit reinvest and thereby boost the economy. The present poor performance of the Nigerian foundation s manifested in over — centralized location, poor funding, inefficient personnel, besides the poor quality programmes coming from them. This has resulted in gross imbalance and pardon of the actual needs of the audience, which of course is a sight.

So, what are the present situation needs of the television viewership in Enugu, efforts of the local and international stations to meet them, and translate the viewer desires into profit.

Evidences abound to the effect that television broadcasting stations available to Enugu viewership are insensitive to this fact. This is bound to have impact on their viewing habit. The stations they tune to the programmes contents of television stations available to Enugu audience.

The above problem must be solved for improved and qualitative television programmes for the Enugu viewership. To this end the objective of this study include. To ascertain the qualitativeness of the television programmes available to Enugu viewing Audience. To know the effects of the choice of specific television progrmme and their over all influence in the lives of the audience.

The study is bound to have tremendous influence on a number of people, as well as to various spheres of lives or endeavour like politics businesses, education, economy etc. Hence, at the end, media practitioners, managers, policy makers, politicians, researchers scholars and students etc.

The dearth of accurate information, particularly in the area of media research and audience segmentation, makes the study more unique and if well conducted will providential data for media planning, execution and evaluation, vital for more effective media performance and efficient results.

Ho: The programmes of the television station are not qualitative enough to meet their needs. Conceptual : Group in society considered being superior, because of power, talent and privileges. Operational: Class in Nigerian that is Holding on to power and controls affairs of state.

Operational: the watching, reception, contents with a view to enjoying, retaining and assimilating their contents.

Conceptual: A piece of electrical equipment with a glass screen, which shows broadcast, programmes with moving pictures and sound. Operational: The transmission of information through the airwaves, which involves the use of the airwaves and coveys both visual 2 and audio contents. Conceptual: A group of people who have gathered together to hear or watch somebody or something.

The coal city, Enugu is an administrative and educational town, inhabiting people with diverse culture. For want of time and other resources the scope of this study is limited. It cannot but limit itself to just sections of Enugu. The result is no doubt representative of the problem outcome of what would have been the entire result. Therefore the result is valid reliable enough to lend to replicable outcome elsewhere. Skip Nav Destination Article Navigation. Close mobile search navigation Article navigation.

Volume , Issue 3. Previous Article Next Article. Article Navigation. Electronic Article September 01 This Site. Google Scholar. Pediatrics 3 : e Article history Received:. Cite Icon Cite. You do not currently have access to this content.

Comments Icon Comments 0. View full article. Sign in Don't already have an account? Individual Login. Institutional Login. Sign in via OpenAthens. Pay-Per-View Access. Buy This Article. View Your Tokens. View Metrics. Citing articles via Web Of Science Email alerts Article Activity Alert.